Arthur and Phyllis rose from washing dishes in a restaurant after retirement to starting a successful Florida Opportunity Bulletin in a short time. They estimated that millions of people would like to retire or get jobs in Florida. They thought that 1$ subscription in their bulletin would be attractive enough to help them realise the goal. With introduction of adverts, their income increased. Within three years, the work had already become too much for them, yet they had other business ideas, so they opted to sell it at good profit and venture into virgin business opportunities.